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If you're looking to add inventory or going to the auction, what vehicles should you be targeting?
Here is some data we compile monthly on the top 20 highest grossing vehicles* in three different subprime credit tiers.
*Note: Vehicles are ranked in order of total units sold, not total gross:
Thanks for your continued business with ProMax.
Have a great month!
Welcome to the Employee Spotlight! Every month we focus on a ProMax team member- what they do here to help your dealership succeed AND a little about them personally as well. This month the spotlight is on Todd Hester who works in Financial Data Support and just celebrated his 18th work anniversary here!!
Describe what you do at ProMax and how it impact our clients.
I work in the Financial Data Support Department. I am responsible for updating the Lender Presets. This enables our clients to desk deals with ProMax insuring they will receive the correct number on deals.
What is the most rewarding part of your job?
Not hearing my phone ring. Lol, what I mean is our clients are satisfied and are not having any issues with their presets. Really though, when you do receive a call it's nice when you hear that 'thank you' and 'you really helped me with my problem as to why my deals were not working'.
What do you enjoy doing most outside of work?
When I am not on my crutches, I enjoy sports, mostly tennis. This pandemic has halted my ability to entertain; I enjoy cooking for family and friends, and I am actively involved with my volunteer work.
What is your favorite line from a movie?
“You're killing me, Smalls!” from The Sandlot.
If you could learn to do anything new, what would it be?
Well… I am doing it now, learning Spanish. My intention in learning is to become an interpreter. Currently Duolingo is my best friend.
What are 3 words you’d use to describe working at ProMax?
Family, innovating, successful.
Who would play you in a movie about your life, and what would the title of the movie be?
Dwayne “The Rock” Johnson, since we have the same body build…lol (he would be my stunt double) and the movie title would be “Quiet Danger”.
At what age did you become an adult, and how did you know it happened?
Honestly, I would say 22, because I took a big leap in my life by moving to upstate New York. I lived there for 8 years and had to return for family obligations.
What 3 traits define you?
This is difficult to answer, I would say…my patience, my attentiveness to people, and I'm very balanced.
What would you most like to tell yourself at age 13?
Take the red pill and not the blue one... okay I have a love for movies. So, I would have stayed in Drama Club. I could be a box office star by now.
Tell us something about yourself that would surprise us.
I am super shy; it takes a lot for me to be outgoing and conversational. When I do though I don't stop talking.
What advice would you give to recent new hires?
Become a sponge and soak up whatever knowledge and skills you can, and do not be afraid to ask questions learning how the entire process works at ProMax.
What does true leadership mean to you?
Hoping this makes sense, I love to read and write poetry there are two quotes I have always appreciated: one is by Warren Bennis, he said “Leadership is the capacity to translate vision into reality”. When I read that I thought about the transformation with ProMax and what we have become- it is truly awesome and amazing. The second one is from Max DePree: he said “The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant; he doesn’t need a title”.
What inspires you?
My relationship with God. Hope in His promises has kept me grounded and focused.
If you could pick one superpower, what would it be?
Teleportation (I could jump and see all the wonders of the world).
What are you looking forward to most this year?
I have a long bucket list lol, first I have a “temporary” reservation to eat at Hell’s Kitchen in Las Vegas, and I am willing to spend $106 on the Gordon Ramsey Burger, no sides LOL.
The Store Traffic Report is now available in ProMax and the ProMax App. Earlier this year we released an all new set of manager tools in the ProMax App including the Store Traffic Report, complete with drilldowns for all KPIs. Now we've added lots more detailed dropdowns and you can access the report easily from any desktop computer as well.
With just a few clicks you can break down all your dealership's store traffic and leads, and go directly into those customer details. You can view, sort, filter and evaluate every opportunity at the dealership- get the exact information you need, like closing ratios and KPIs, whenever you need it. The Store Traffic Report enables you to track all your progress and slice & dice the data any way you choose.
Sort by Showroom Traffic, Internet Traffic, or Phone Traffic:
Break down the data by Lead Source:
View all the categories together or de-dupe and filter how you like. You can search on a custom date range or use preset date selections in the Date Range dropdown.
You can also break your Showroom Traffic down by looking at all the Steps to the Sale:
See at a glance if Sales Reps are being assigned and see if statuses are being updated, or see what percentage of visits have Email Addresses, Lead Sources, or Credit Apps filled out.
You can also break out the Completed Activities:
Want to see how quickly Internet Leads are being handled or how many communications are required to contact a customer on average? Then select View Speed to Lead:
The new Store Traffic Report enables you to easily track every aspect of your dealership's traffic. In ProMax you'll find it at Reports -> Lead Management -> Store Traffic Report. In the ProMax App (and ProMax Mobile) you'll find it in the Reports menu.
For more information about how the Store Traffic Report can help your dealership, contact your Dealer Support Specialist at 844-322-9034.
Now is the time to define the subprime opportunity in your market! Target the ideal consumers for you, your lenders, and your inventory.
Your custom Subprime Market Analysis Report provides actionable insights on how to build your subprime success. And it's absolutely FREE!
Welcome to the Employee Spotlight! Every month we focus on a ProMax team member- what they do here to help your dealership succeed AND a little about them personally as well. This month the spotlight is on East Division Sales Manager Scott Payne!
Scott, describe what you do at ProMax and how it impact our clients.
I am fortunate enough to have had the opportunity to represent and sell ProMax to our dealers for the last 17 years up and down the East Coast.
What is the most rewarding part of your job?
That’s easy…our team, our family!
What do you enjoy doing most outside of work?
Hanging out with my two girls and beautiful wife…Savannah, Delaney and wife Megan.
What is your favorite line from a movie?
“There is no such thing as a no sale call. A sale is made on every call you make. Either you sell the client something or he sells you a reason he can’t. Either way a sale is made, the only question is who is gonna close? You or him? Now be relentless" -Boiler Room... best movie ever!!
If you could learn to do anything new, what would it be?
Fly a plane.
What are 3 words you’d use to describe working at ProMax?
Family, rewarding, success!
Who would play you in a movie about your life, and what would the title of the movie be?
Hmm… that’s a good one… Mathew McConaughey (hey a guy can dream right!)…”Make Each Day Count!”…I know, not a great title, but it fits!
At what age did you become an adult, and how did you know it happened?
I’m not 100% certain what that means! I always try to stay young, at least in my head! But, If I’m being honest…29….when I got married, I knew then that I HAD to grow up, cause I committed to doing everything I could that day to make it work. But on a simpler level, much younger, because I always kind of took care of myself from a young age. It's cool to see that trait now in my kids.
What 3 traits define you?
Being involved, being “human”—humility, and being committed i.e. loyal.
What would you most like to tell yourself at age 13?
Believe in yourself…you’re right about more than you think!
Tell us something about yourself that would surprise us.
I was a semi-pro jet ski racer in my late teens, and raced Vanilla Ice once and beat him!!
What advice would you give to recent new hires?
LISTEN! Listen to our customers, listen to your co-workers…you’ll learn all you need to know about ProMax.
What does true leadership mean to you?
Involvement, empathy, hard work, example, respect, care.
What inspires you?
My girls…hands down!
If you could pick one superpower, what would it be?
Telepathy…it would be very helpful in my line of business!..lol.
What are you looking forward to most this year?
I don’t think I’m alone here…but a semblance of “normalcy". And my daughters 13th bday! :)
Thanks, Scott!
That's right, we're giving out a $50 Amazon Gift Card to one lucky attendee of our monthly webinar!
What is the Fast Five? A monthly interactive training class covering 5 items in ProMax that can help you sell more cars.
Who hosts this class? Dealer Support Manager, Trista Eckman
When is it being held? This month’s class is Thursday, May 13th at 10:00 AM CDT.
What’s covered this month?
This month we are focusing on:
Don’t miss out!
Register today to win an Amazon Gift Card
and use ProMax to its fullest potential
ProMax is excited to team up with Unfair Advantage Automotive Mastermind Group to host a conversation with Tracy Myers.
Tracy is Owner of Frank Myers Auto Maxx, not to mention a wrestling promoter, entrepreneur, motivational speaker, author, movie producer, and architect of ideas!
Our own ProMax COO Shane Born will join him and together they'll discuss:
We're extending our Lead Gen Sale for 1 more week!
Don't miss out on special pricing!
Due to the pandemic and the federal government's stimulus response, 2020 and 2021 have been very unusual years for bankruptcy filings, leading to a high number of filings but also a high number of qualified buyers in the market for an auto loan.
ProMax Bankruptcy Leads are a highly effective part of our award-winning Direct Mail solution that target and convert highly motivated buyers in your area. The ProMax BDC consists of courteous professionals who know the auto business, and will follow up with all leads to keep customers coming to your dealrship.
We handle all the marketing and followup to bring buyers to your showroom,
you focus on what you do best- selling cars!
We have exclusive packages available for your area- don't wait!