If you're looking to add inventory or going to the auction, what vehicles should you be targeting?
Here is some data we compile monthly on the top 20 highest grossing vehicles* in three different subprime credit tiers.
*Note: Vehicles are ranked in order of total units sold, not total gross:
Have a great month!
We're thankful for all of our great dealer-customers!
Our offices will be closed Thursday in observance of the Thanksgiving holiday.
Tech Support will be available on both Friday and Saturday from 9 A.M. to 3 P.M. CST.
Have a safe and happy Thanksgiving weekend!
That's right, we're giving out a $50 Amazon Gift Card to one lucky attendee of our monthly webinar!
What is the Fast Five? A monthly interactive training class covering 5 items in ProMax that can help you sell more cars.
Who hosts this class? Dealer Support Manager, Trista Eckman
When is it being held? This month’s class is Thursday, November 18th at 10:00 AM CST.
What’s covered this month?
This month we are focusing on:
Don’t miss out!
Register today to win an Amazon Gift Card
and use ProMax to its fullest potential
Welcome to the Employee Spotlight! Every month we focus on a ProMax team member- what they do here to help your dealership succeed AND a little about them personally as well. This month the spotlight is on Lender Support Manager Fred McAfee.
Describe what you do at ProMax and how it impacts our clients.
Desking has been an essential function of ProMax since its inception. Our department manages the information needed to calculate retail auto deals and leasing deals. My area of focus is retail auto deals. This involves managing and maintaining a database of information used by banks, credit unions, financial and lending institutions to calculate consumer loans. We create, change, and update this information continuously and distribute it to our customers.
What is the most rewarding part of your job?
When I started in the auto industry as a Finance Manager, the constant question was how to find the best deal that would generate revenue for the dealership, not overburden the consumer, and meet the loan parameters. I get to contribute to a clean, clear, simple solution that does just that. Not just on a local scale but on a national level.
What do you enjoy doing most outside of work?
I enjoy studying and applying the lessons we can learn from the Bible. I like most sports although my high-level competitive days ended years ago. I enjoy passing on useful and useless information that I have gathered over the decades. And I have become a bit of an amateur “dad jokes” punster.
What is your favorite line from a movie?
Too many to choose from but one that stands out, from Sleepers. A bit of a dark movie about redemption if not retribution, “One down Shakes, one down …”
If you could learn to do anything new, what would it be?
Play the saxophone at an expert level. That would be, as they say, music to my ears.
What are 3 words you’d use to describe working at ProMax?
Challenging, rewarding, exceptionalism.
Who would play you in a movie about your life, and what would the title of the movie be?
Denzel Washington in “Unrestricted”.
At what age did you become an adult, and how did you know it happened?
Not getting into the details, when I was 25 and was talked through assisting in the birth of my oldest child … things just got real.
What 3 traits define you?
Integrity, courage, patience.
What would you most like to tell yourself at age 13?
The decisions you make in life affect other people.
Tell us something about yourself that would surprise us.
I prefer, but am not insistent, to be called by my first name Frederick; my dad’s name is Fred. And I am slightly ambidextrous.
What advice would you give to recent new hires?
Get to know the people who work at ProMax. Ask questions, learn what you can about the big picture of what ProMax can do. And have fun.
What does true leadership mean to you?
Motivation will always be part of good leadership, but teaching is just as important. Sharing knowledge helps others to grow. And don’t underestimate what we can learn from each other.
What inspires you?
Unfulfilled potential.
If you could pick one superpower, what would it be?
Teleportation- imagine all the interesting places one could visit.
What are you looking forward to most this year?
In recent years I have become a grandfather. It is a newer role in my life, filled with so many emotions. I look forward to continuing to enjoy this role. It is one of the most gratifying things to ever happen to me.
If you've been a ProMax customer for a while, you know we love Halloween!
We love dressing up, bringing in candy, carving pumpkins, the whole deal.
But you ALSO know that we love a good competition!
So we're asking you to vote on your favorite ProMax Halloween costume over on our Facebook page.
Give a Like to the costume(s) you like the most whether they are scary, funny, or being worn by your DSS.
We'll tally the votes and post the winner on Facebook. Happy Halloween!
Welcome to the Employee Spotlight! Every month we focus on a ProMax team member- what they do here to help your dealership succeed AND a little about them personally as well. This month the spotlight is on ProLease Operations Manager Pam Schroeder.
Describe what you do at ProMax and how it impacts our clients.
I manage the ProLease Data Entry team that puts the financial data into the ProMax dealerships' systems to calculate leases and captive retail payments for customers. It’s very important that the dealerships receive accurate financial data to help them provide payments and customer service to sell vehicles. I strive to provide the highest level of customer service to the dealerships.
What is the most rewarding part of your job?
The challenges it presents to me, leading and being part of the Data Entry team, meeting deadlines and goals, collaboration with everyone, customer service and helping the dealers and co-workers, being part of the ProMax family.
What do you enjoy doing most outside of work?
Riding our side-by-side Polaris Razor at adventure RV parks, camping, and traveling.
What is your favorite line from a movie?
I have three that I say: "Grace? She passed away thirty years ago" (Aunt Bethany), “You couldn’t hear a dump truck driving through a nitroglycerin plant” (Uncle Lewis), and “We’re gonna have the hap-hap-happiest Christmas” (Clark Griswold)... Can you tell I watch National Lampoon's Christmas Vacation a lot?!
If you could learn to do anything new, what would it be?
I would like to get my Professional NHRA Pro Stock driving license and drive a Pro Stock car like 4-time champion Erica Enders. Also I’d like to get my pilot's license to fly hot air balloons and one day own one.
What are 3 words you’d use to describe working at ProMax?
Challenging, rewarding, and interesting.
Who would play you in a movie about your life, and what would the title of the movie be?
Actress Nancy Travis from Last Man Standing and the movie title would be "Are You Flipping KIDDING Me?"
At what age did you become an adult, and how did you know it happened?
It hasn’t happened yet for the most part, LOL.
What 3 traits define you?
I have 4 actually: analytical, loyal, honest, and independent.
What would you most like to tell yourself at age 13?
Spend more time with my parents since I lost both in my 20s, don’t worry about the little things, always do your best.
Tell us something about yourself that would surprise us.
I grew up on a farm where I had to learn to drive a tractor at the age of 6. I had to help my dad with the hogs and cattle chores – learn to clean out hog pens and barns of cattle. Plus I had to help with the planting crops and harvesting. To this day I miss doing that especially at harvest time. Another one- I got to be a passenger in a friend's Super Street Drag Car going 128 mph in 7.90 seconds in a quarter mile. I love the need for speed!
What advice would you give to recent new hires?
Ask questions, take notes, communicate, stay positive, be a team player, have fun and laugh every day, and my door is always open if you need help.
What does true leadership mean to you?
It’s a person you can look up to and who provides direction, guidance, courage, confidence, ambition, passion, and builds teams committed to achieving common company goals.
What inspires you?
My inspiration comes from providing wonderful service to every customer I talk to. I feel inspired by leading the data entry team and helping each of them grow, and to create goals that we can all accomplish together. I really like when people have enthusiasm about their job, family, and a zest for life.
If you could pick one superpower, what would it be?
Telepathy... I would love to know what people are thinking and going to say or do.
What are you looking forward to most this year?
I’d have to say a vacation to Oklahoma for the Rock Bouncing finals. One of the holidays we are going to TN. Plus spend time with our two sons and doing a lot of riding our side-by-side Razor.
If you're looking to add inventory or going to the auction, what vehicles should you be targeting?
Here is some data we compile monthly on the top 20 highest grossing vehicles* in three different subprime credit tiers.
*Note: Vehicles are ranked in order of total units sold, not total gross:
Thanks for your continued business with ProMax.
Have a great month!
That's right, we're giving out a $50 Amazon Gift Card to one lucky attendee of our monthly webinar!
What is the Fast Five? A monthly interactive training class covering 5 items in ProMax that can help you sell more cars.
Who hosts this class? Dealer Support Manager, Trista Eckman
When is it being held? This month’s class is Thursday, October 21th at 2:00 PM CDT.
What’s covered this month?
This month we are focusing on:
Don’t miss out!
Register today to win an Amazon Gift Card
and use ProMax to its fullest potential
We're in Las Vegas this week at the Digital Dealer Conference & Expo. Stop by booth #629 and say hello!
Welcome to the Employee Spotlight! Every month we focus on a ProMax team member- what they do here to help your dealership succeed AND a little about them personally as well. This month the spotlight is on Lead Integration and Call Tracking Manager Derek Johnson.
Describe what you do at ProMax and how it impact our clients.
Oh boy, is there a character limit on this answer? I’m the Lead Integrations and Call Tracking Manager which means I help facilitate importation of lead data with hundreds of vendors across the country to our clients' software. I manage the outbound and inbound call tracking systems that integrate with ProMax as well as the formatting of historical customer data when onboarding new clients. Most recently I’ve also been heavily involved with the business team on the next iteration of our core software’s design as well as the design and creation of new vendor/partner data APIs.
What is the most rewarding part of your job?
The automotive software industry is always changing. Overcoming challenges and adapting to new technological standards for the overall betterment of our clients' success is always rewarding.
What do you enjoy doing most outside of work?
Spending time with my wife, playing video games, and tinkering with computers.
What is your favorite line from a movie?
“Hope is a good thing, maybe the best of the things, and no good thing ever dies”- The Shawshank Redemption
If you could learn to do anything new, what would it be?
Become an archeologist.
What are 3 words you’d use to describe working at ProMax?
Engaging, fun, family
Who would play you in a movie about your life, and what would the title of the movie be?
Jake Gyllenhaal – “An Exciting Life in Microsoft Excel”
At what age did you become an adult, and how did you know it happened?
35 – I got a snowblower... oh and I got married.
What 3 traits define you?
Loyal, dedicated, versatile.
What would you most like to tell yourself at age 13?
Keep playing.
Tell us something about yourself that would surprise us.
I played computer games (Counter-Strike) professionally while in high school. I was #1 in the world in Call Of Duty a few years ago and I'm in the top 1% of players in Call Of Duty currently. I’m on the computer a lot; safe to say my wife is likely the most perfect wife on the planet but is that really surprising?
What advice would you give to recent new hires?
Dedicate time and energy to learning your role and asking why. Completing a task is just the tip of the iceberg. When you start asking yourself why, you can understand a little better each time, eventually improving on your process to be more efficient. Look to your tenured team members for answers as they are your most valuable resource and we are all happy to help.
What does true leadership mean to you?
Someone who leads by example, listens to ideas. Someone who will guide you down the path of success instead of pointing you in a general direction. A person who cares more about the growth of another or a team instead of their own. Look up Shane Born in the dictionary.
What inspires you?
The underdog.
If you could pick one superpower, what would it be?
Time travel.
What are you looking forward to most this year?
This upcoming year will be the most exciting of times to be a part of the ProMax team. I welcome all of the friendly new talent that has come aboard and am eager to see the results of our previous and future labors in 2022.
In honor of our big win in the 2021 Auto Dealer Today Dealers' Choice Awards (thanks to voting by dealers like you!) we're extending special pricing on our award-winning Direct Mail solutions for another month!
Inventory low? Why not replenish it with expertly targeted, professionally designed mailers for buyback, lease expiration, complimentary trade appraisals, and more? ProMax Direct Mail is simple, scalable, and effective.
Sign up today and
take advantage of our
for your sends ithis month!