ProMax is excited to host a conversation with two of AutoSuccess Magazine's 2021 Women at the Wheel honorees!
Join us for a conversation with ProMax VP of Strategic Business Initiatives- Melissa Sinclair
and Brittany Hibdon- Dealer Principal at Hibdon Auto Center as they discuss:
ProMax App Updates
Are you using the all new ProMax App yet? We're adding new features and updating it all the time!
Last month, we added a bunch of new features to the Store Traffic Report in ProMax, and now they are available in the ProMax App as well.
There's lots more detailed dropdowns now in the App:
In addition to the Store Traffic Report updates in the App, we've made enhancements to VIN scanning, DL scanning, texting, and much more!
The ProMax App is available for download now
in the App Store and Google Play Store
BDC Settings Change Log
We've added an all new Change Log to the BDC Settings screen.
In Admin -> BDC Settings click on "Change Log" to view all changes made to your BDC Settings with date/time stamp, user info, and more.
Motorcycle Inventory Data Now in ProMax
We recently added inventory data on 20 of the biggest motorcycle makes going back 20 years. ProMax users can now select Make, Model, & Style for all the top brands including Harley-Davidson, Honda, Yamaha, Kawasaki, Suzuki, BMW, Ducati, and many more for the model years 2002-2021.
We are adding additional data on motorcycles all the time, and soon we will be updating the equipment selection, VIN decoding, NADA values, and more.
For more information about these new features, contact your Dealer Support Specialist at 844-322-9034.
That's right, ProLeads are the ONLY finance leads that come with Instant Screen!
In a market where maximizing gross on every deal is essential, our product enables you to instantly know the prospect’s credit score and trade information before you even contact the customer. This saves you and the consumer time and money by having their credit and trade information available before they look at a vehicle. Guiding them in the right direction and to the right car will help you close more deals and make more money!
JUNE SPECIAL:
For dealers who sign up in the month of June, they will receive 20% off the market lead price for June and July!
We're holding the Fast Five TWICE this month and we're giving out $50 Amazon Gift Cards to two lucky attendees!
A monthly interactive training class covering 5 items that can help you sell more cars this month.
Who hosts this class?
Dealer Support Manager, Trista Eckman
When is it being held?
This month’s class is being held TWICE: Thursday, June 17th at 2:00 PM CDT and Tuesday, June 22nd at 10:00 AM. One attendee of each session will win a $50 Amazon Gift Card!
What’s covered this month?
This month we are focusing on:
After registering you will receive a confirmation email containing information about joining the training.
Don’t miss out!
Register today to win an Amazon Gift Card
and use ProMax to its fullest potential
Welcome to the Employee Spotlight! Every month we focus on a ProMax team member- what they do here to help your dealership succeed AND a little about them personally as well. This month the spotlight is on Creative Director Cherri Jackson.
Describe what you do at ProMax and how it impacts our clients.
As the Creative Director, I get to be involved in our company’s creative vision, including marketing, branding, and innovation of our products and services. I feel like I am in a unique situation where the company teams I work with are as much of my “customers” as our dealers are. We work together to solve problems and hopefully make our customers' lives easier. It has been very rewarding work allowing me to develop, grow, and be a part of this great ProMax family for 21 years.
What is the most rewarding part of your job?
2 things really. First, I would say working with team members to “figure out” ways to make our products better for our customers. Collaborating on product design, from concept to prototypes to development, that creative process is very rewarding. Secondly is the reward of learning and sharing that knowledge. With rapidly changing technology I get the opportunity to learn new skills every day. Whether it’s learning new coding skills, animation, or UI/UX, it’s challenging and rewarding.
What do you enjoy doing most outside of work?
Spending time with family. It becomes more precious as your kids become adults. Other than that, I love doing anything art related, reading, and watching crime shows with my husband.
What is your favorite line from a movie?
I don’t really have one. I feel like I should say “Frankly my dear, I don’t give a damn”. That sounds like something I can relate to. I’m smiling…
If you could learn to do anything new, what would it be?
Too many things I could list here. I’ve always wanted to learn to play the violin.
What are 3 words you’d use to describe working at ProMax?
Interesting, encouraging, family.
Who would play you in a movie about your life, and what would the title of the movie be?
Uma Thurman, not “Kill Bill” but maybe “The Sleigher” or something that sounds kickass like that. I’m quiet, but you always have to watch out for the quiet ones.
At what age did you become an adult, and how did you know it happened?
I would probably say when I was 25, when I had my daughter. That shift from being self-centered to the responsibility of caring for the most important little person in your life is life-changing.
What 3 traits define you?
Caring, conscientious, and creative. (Do I get extra points for using all C words?)
What would you most like to tell yourself at age 13?
Surround yourself with people who believe in and inspire in you.
Tell us something about yourself that would surprise us.
Sorry, nothing really surprising about me. I am going to be a first-time grandma in July. That‘s new and exciting for me.
What advice would you give to recent new hires?
Ask questions and always keep learning.
What does true leadership mean to you?
Well, I could list all of the things that most people would say, but I think being positive and sharing that enthusiasm has to be at the top of that list. Also, having empathy and listening to others is important to stay humble and relatable. I am proud to say we have several great leaders in our company.
What inspires you?
People who are selfless and lift others
If you could pick one superpower, what would it be?
Healing. Is that a superpower? I’m not sure, but being able to heal people would be amazing.
What are you looking forward to most this year?
Vacation – traveling.
Thanks Cherri!
Greetings ProMax Dealers! The #WhyProMax contest is back for June- and so is YOUR chance to win $500!
All YOU have to do to enter is tell us why you like us- #WhyProMax!
How do I enter? It’s easy! Send a Tweet, Facebook post, or LinkedIn post explaining what you like about ProMax and use the hashtag #WhyProMax. Tag us @ProMaxUnlimited in the post (or for the less social media-inclined, send a screenshot of your post to your Dealer Support Specialist). Or you can visit our website and enter there.
How many times can I enter? You can enter once each on Facebook, Twitter, and LinkedIn. If you record a great video we'll count your entry double. If you entered in previous contests (in December and March) and didn't win, your entry for those still counts. AND you can enter again this time!
Is that all there is to it? Yes!
When is the drawing? All the entries will be collected this month and the drawing will be held at the end of June. One lucky winner will receive $500!
Good luck! We can’t wait to see what you have to say about us! #WhyProMax
If you're looking to add inventory or going to the auction, what vehicles should you be targeting?
Here is some data we compile monthly on the top 20 highest grossing vehicles* in three different subprime credit tiers.
*Note: Vehicles are ranked in order of total units sold, not total gross:
Thanks for your continued business with ProMax.
Have a great month!
Welcome to the Employee Spotlight! Every month we focus on a ProMax team member- what they do here to help your dealership succeed AND a little about them personally as well. This month the spotlight is on Todd Hester who works in Financial Data Support and just celebrated his 18th work anniversary here!!
Describe what you do at ProMax and how it impact our clients.
I work in the Financial Data Support Department. I am responsible for updating the Lender Presets. This enables our clients to desk deals with ProMax insuring they will receive the correct number on deals.
What is the most rewarding part of your job?
Not hearing my phone ring. Lol, what I mean is our clients are satisfied and are not having any issues with their presets. Really though, when you do receive a call it's nice when you hear that 'thank you' and 'you really helped me with my problem as to why my deals were not working'.
What do you enjoy doing most outside of work?
When I am not on my crutches, I enjoy sports, mostly tennis. This pandemic has halted my ability to entertain; I enjoy cooking for family and friends, and I am actively involved with my volunteer work.
What is your favorite line from a movie?
“You're killing me, Smalls!” from The Sandlot.
If you could learn to do anything new, what would it be?
Well… I am doing it now, learning Spanish. My intention in learning is to become an interpreter. Currently Duolingo is my best friend.
What are 3 words you’d use to describe working at ProMax?
Family, innovating, successful.
Who would play you in a movie about your life, and what would the title of the movie be?
Dwayne “The Rock” Johnson, since we have the same body build…lol (he would be my stunt double) and the movie title would be “Quiet Danger”.
At what age did you become an adult, and how did you know it happened?
Honestly, I would say 22, because I took a big leap in my life by moving to upstate New York. I lived there for 8 years and had to return for family obligations.
What 3 traits define you?
This is difficult to answer, I would say…my patience, my attentiveness to people, and I'm very balanced.
What would you most like to tell yourself at age 13?
Take the red pill and not the blue one... okay I have a love for movies. So, I would have stayed in Drama Club. I could be a box office star by now.
Tell us something about yourself that would surprise us.
I am super shy; it takes a lot for me to be outgoing and conversational. When I do though I don't stop talking.
What advice would you give to recent new hires?
Become a sponge and soak up whatever knowledge and skills you can, and do not be afraid to ask questions learning how the entire process works at ProMax.
What does true leadership mean to you?
Hoping this makes sense, I love to read and write poetry there are two quotes I have always appreciated: one is by Warren Bennis, he said “Leadership is the capacity to translate vision into reality”. When I read that I thought about the transformation with ProMax and what we have become- it is truly awesome and amazing. The second one is from Max DePree: he said “The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant; he doesn’t need a title”.
What inspires you?
My relationship with God. Hope in His promises has kept me grounded and focused.
If you could pick one superpower, what would it be?
Teleportation (I could jump and see all the wonders of the world).
What are you looking forward to most this year?
I have a long bucket list lol, first I have a “temporary” reservation to eat at Hell’s Kitchen in Las Vegas, and I am willing to spend $106 on the Gordon Ramsey Burger, no sides LOL.
The Store Traffic Report is now available in ProMax and the ProMax App. Earlier this year we released an all new set of manager tools in the ProMax App including the Store Traffic Report, complete with drilldowns for all KPIs. Now we've added lots more detailed dropdowns and you can access the report easily from any desktop computer as well.
With just a few clicks you can break down all your dealership's store traffic and leads, and go directly into those customer details. You can view, sort, filter and evaluate every opportunity at the dealership- get the exact information you need, like closing ratios and KPIs, whenever you need it. The Store Traffic Report enables you to track all your progress and slice & dice the data any way you choose.
Sort by Showroom Traffic, Internet Traffic, or Phone Traffic:
Break down the data by Lead Source:
View all the categories together or de-dupe and filter how you like. You can search on a custom date range or use preset date selections in the Date Range dropdown.
You can also break your Showroom Traffic down by looking at all the Steps to the Sale:
See at a glance if Sales Reps are being assigned and see if statuses are being updated, or see what percentage of visits have Email Addresses, Lead Sources, or Credit Apps filled out.
You can also break out the Completed Activities:
Want to see how quickly Internet Leads are being handled or how many communications are required to contact a customer on average? Then select View Speed to Lead:
The new Store Traffic Report enables you to easily track every aspect of your dealership's traffic. In ProMax you'll find it at Reports -> Lead Management -> Store Traffic Report. In the ProMax App (and ProMax Mobile) you'll find it in the Reports menu.
For more information about how the Store Traffic Report can help your dealership, contact your Dealer Support Specialist at 844-322-9034.
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